In the fall of 2025, Amazon Ads had one goal: Sell their b2b ad platform to marketers that may be overwhelmed with the idea of, well, marketing. We developed two campaign platforms, and two design systems built from their existing world, to answer that brief. After 5 rounds of really great work, happy clients, and one massive Amazon layoff, the work died. Here, it lives on. I present: “It’s Possible” and “You Got This”

Agency: Anomaly | Design Team: Garrett Chase, Tidiane Diagana, Angel Liao