CELSIUS is a clear champion within it’s category. But in late 2025, as countless other “better for you” energy drinks continually entered the market, they faced a defining moment within their brand identity and overall brand strategy: How would they show up in the world beyond their can? Our job was simple - take what makes the CELSIUS can recognizable and iconic, and expand it beyond the can into a larger brand world.

All can imagery shot onsite at Anomaly NY.

Agency: Anomaly