Public health is for everyone. Designing a brand that speaks to everyone? A little easier said than done.

Over the course of five months, I worked with the team at Anomaly to reimagine the visual identity for the Illinois Department of Public Health (IDPH), a government agency responsible for protecting the health and well-being of millions of Illinois residents. The challenge was to create an identity that could represent the breadth of the department's work while feeling approachable, recognizable, and relevant to the communities it serves.

The new identity is currently slated to launch in 2027..

Agency: Anomaly | Team: Garrett Chase, Keller Kley, Sonia Klein, Skylar Martinez